Nationwide: Benefits of farm equipment asset tracking

The following information is provided by Nationwide®, the #1 farm and ranch insurer in the U.S.*

Businesses have employed an evolving range of asset tracking tools to help keep track of things like equipment and product inventory since the 1960s. Today, asset tracking is readily available to farmers challenged by managing growing farm machinery and equipment lineups.

Asset tracking platforms like Zubie Asset Trak offer farmers benefits in both the short and long term. And with today’s technology, it’s easier than ever to create value and ROI from proactive asset tracking.

Know farm equipment whereabouts and improve field operations

If your farm’s growing, that may mean a lot more farm machinery and equipment than in the past. Whether it’s in the field, in the farm shop or anywhere in between, asset tracking creates a new set of eyes for your equipment.

A system like Zubie’s provides real-time location data so you always know where farm equipment is located. During the busy seasons of planting or harvest, this data enables you to make informed short-term decisions in scheduling field operations and managing workers to maximize productivity.

There’s a protective component to asset tracking, too. Systems like Zubie Asset Trak enable the user to create “geofences” that dictate where equipment can be operated. If a piece of equipment is outside that fence, the operator may be working in the wrong place or the equipment has fallen into the wrong hands. Asset tracking enables you to take the right corrective action, whether it’s a simple phone call to an operator or alerting the authorities that your equipment may have been stolen.

Improve farm equipment management decisions

There are also long-term benefits of asset tracking that create value for your farm. In Zubie’s system, equipment location tracking does more than just keep you informed on whether it’s being used in the right fields. It helps you make more informed farm equipment management decisions.

For example, if multiple annual audits of your farm’s asset tracking data reveal you haven’t moved a piece of equipment in several years, that’s an indication you may be better off selling that equipment.

On the other hand, if asset tracking data shows one farm truck is racking up a lot more miles than it has in the past, it may tell you that you need to add another one. With more asset tracking data in hand for each piece of farm equipment, you can make more informed decisions in managing a key part of overall farm production costs.

Get up to 15% off Zubie Asset Trak devices

Now is a good time to consider adding asset tracking to your growing equipment and machinery lineups. Through an exclusive discount, Nationwide farm policyholders can get up to 15% off Zubie Asset Trak devices and 1- to 3-year service subscriptions without sharing policy information.

Email nationwide@zubie.com to learn more about Zubie Asset Trak and how to integrate the technology into your farm or ranch.

Visit AgInsightCenter.com for more expert tips and information from Nationwide.

*A.M. Best Market Share Report 2020. Nationwide, the Nationwide N and Eagle, and Nationwide is on your side are service marks of Nationwide Mutual Insurance Company. © 2021 Nationwide

Special Member Savings

At Southern States ®, we are proud to be a farmer-owned cooperative. Southern States has partnered with Nationwide ® to offer Southern States Cooperative member-producers in North Carolina and Virginia special discounts on farm insurance. In addition to giving you exclusive insurance savings, we're also joining forces to support the cooperative that means so much to you.

Nationwide^® Agribusiness is the number 1 insurer of farms in the U.S. and a leading insurer of commercial agribusiness. Go to nationwide.com/southernstates to find a local agent.