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Our Mission


To be the trusted hometown ag retailer, generating sustained results for our customers and profitability for our cooperative members.


To be customer focused, providing superior products and services with expertise for farms and around the home.

Core Values

Our values are rooted in relationships, hard work, tradition, integrity and a dedication to the land, livestock and a rural way of living.

One Team: We trust, develop, and value one another.

Customer Experience: We nurture valued relationships and exceed customer expectations.

Sustainable Growth: We generate operational earnings to reinvest in the growth of our Member Owners, our employees, facilities and equipment.

Open Communication: Employees are well-informed, understand company direction and their role in the success of our cooperative.

Accountability: We live up to our commitments daily.

Integrity:  We do the right thing. Every day.